Performance Night event logo

Performance Night 2015

NetBooster Groups datterselskab, metapeople GmbH og deres brand metaapes, står bag den 11. “Performance Night” samme aften som dmexco Trade Fair afholdes.

NetBooster Group, en ledende og selvstændig gruppe af europæiske bureauer, melder ud, at “Performance Night” by metapeople igen åbner dørene for digital marketing entusiaster tirsdag d. 15. september 2015. Eventen foregår på Wolkenburg i Cologne, Tyskland.

“Performance Night” er over de sidste elleve år blevet den mest populære afholdte event op til den internationale digital marketing event, dmexco. “Performance Night” by metapeople er den ideelle opvarmning for alle inden for digital marketing.

“Igen i år forventer vi, at vores networking event vil give dig den perfekte kick-start til dmexco”, fortæller Julius Ewig, Managing Director i metapeople. “Jeg ser frem til en masse spændende diskussioner”.

Sidste år blev “Performance Night” besøgt af mere end 1200 personer fra flere end 15 forskellige lande og støttet af 21 sponsorer. Eventen i 2014 var desuden helt booket 3 uger før afholdelse. I år forventer man over 1200 besøgende.

Bliv sponsor

Virksomheder der ønsker tilstedeværelse til “Performance Night” by metapeople kan benytte sig af de attraktive sponsoraftaler til eventen. Tilbud og mere info om sponsorering af “Performance Night” by metapeople kan findes på www.performance-night.com

Information

Dato: Tuesday, 15th September 2015
Tid:  7:00 pm
Sted: Wolkenburg, Mauritiussteinweg 59, 50676 Cologne – Germany 


About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

About metapeople GmbH I www.metapeople.com

As an agency for effective Performance-Marketing metapeople GmbH, cooperating with a network of national and international agencies around the world, offers premium one-stop solutions in the fields of Search-Engine-Marketing, Search-Engine-Optimisation, Affiliate-Marketing, Social-Media, Online-Media, Consulting and Tracking from one source. 

In May 2011, metapeople was acquired by NetBooster Group. This change has allowed metapeople to enhance its international reach and achieve the best possible performance campaigns for its customers by using product synergies throughout all European markets. NetBooster operates 21 Offices worldwide, handling international blue chip clients from around the world deploying digital campaigns and strategies with 450 experts in more than 70 markets around the globe.

For more information please contact:  

metapeople GmbH

Laura Schramm
Manager Corporate Identity
+49 20341050-157
laura.schramm@metapeople.com

NetBooster

Alexia Cassini
Group Communication Manager
+33 ( 0)1 40 40 27 00                                               
acassini@netbooster.com

Do clicks in search results affect your rankings?

Clicks-in-search

The statement that organic clicks affect your rankings is a controversial one. If clicks affect the rankings, would that mean that it becomes harder to change the rankings, as the number one placement gets all the clicks? Or that spammers would be able to click-spam their way to the top?

First of all, let me state my source for this statement:

Danny Sullivan’s Twitter Status

clicks-dannysullivan

What exactly does this mean for SEO?

To start us off, Gary Moyle, Head of SEO at NetBooster, created a whitepaper on rankings and clicks that showed how many more clicks you get for each increased ranking. You can download his white paper “One click curve to rule them all” from our website. The white paper provides insight into what positions are valuable and where you might actually run into a few dips in traffic, even though you’ve gained positions. However, Gary’s curve is a statistical one and there are still ways for a lower position to get more clicks than a higher one. The trick is to create a snippet that is better than all the others, especially the one directly above your placement. For those of you who don’t have a bag of tricks to craft good snippets, I’ll give you few here:

  1. The almighty rich snippet tool – this tool lets you know what special snippets Google’s currently running. My favourite was taken away a while back; it was the author snippet, where I got to show my face or avatar directly in the search result (a real ego boost). But check out the examples supplied by Google!

  2. Schema.org – If you find a good match for a snippet, you’ll need to visit schema.org in order to look-up the schema needed. Remember that the snippet has to match the content of the page; you can’t fool Google. One thing all websites can do is implement a better presentation of their URLs in the search results. Basically, schema.org offers information on how-to insert more data into the HTML-code, in a way that allows search engines to read it.

  3. SEOmofo snippet optimizer – This great tool lets you write the title and description of a page and see if you’re within the pixel limits of the snippet. You want to make sure the snippet isn’t cut short because you’ve inserted too much text, for example.

  4. Google Webmaster Tool– Using this tool, you can view your actual click-through-rate (CTR) for a specific page or query. You can also check the CTR for the page you’re optimising and test different titles and descriptions. I usually find that short, and concise, titles and full-length descriptions work best. Try to target the query very specifically, and make sure the user understands the page.

What about spamming and manipulation?

Organic clicks are used as a divider. If the pages are close in value, and one snippet is attracting more clicks, that page will gain a position over the other one. This means you can’t start generating lots of clicks to your site, and bring it up from a position, if it’s further down in the search results. Also Google won’t be deceived, they will use statistics and control groups to make sure the clicks are genuine.

So really, the statement that clicks affect the rankings doesn’t really change much, but it does highlights the importance of spending time crafting good snippets.

NetBooster publishes its first Quarter 2015 Results: EBITDA growth continues

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing, today announces its results for the first quarter of 2015, with an EBIDTA growth continuing successfully.  

In the first three months of 2015, NetBooster recorded an increase in EBITDA at €0.9m, from €0.7m in the same period 2014 (+29%) and a profitability level of 10.7% (8.2% in prior year). NetBooster’s Data & Analytics department starting projects with several new clients in the last months of 2014 supported the growth in EBIDTA during the quarter.

Q1 English

Gross Margin is stable at €8.4m (€8.5m in prior year). The win of new blue chip clients such as Adidas, Estée Lauder, Pierre & Vacances, Merck and Ulla Popken has been absorbed, from a Gross Margin perspective, by reduced budgets of existing clients (for example Bouygues Telecom).

OUTLOOK 2015
The management has set an EBITDA target of €5.5m to €6.0m for 2015 and continues to be confident that NetBooster is in a good position to achieve record results in the current year.

Tim Ringel, CEO of NetBooster, commented: “Our Q1, 2015 numbers show that NetBooster is delivering solid and consistent financial results paired with new client wins on a monthly basis. NetBooster is ready for expansion and will do so due to new blue chip clients, an overall product strategy and geographical scale. Thanks to the transparent business model with our clients and the involvement in our customer’s digital strategy, we are positioned right next to the big media agencies as the new challenger in the industry.


DISCLAIMER

This press release contain forward looking statements including statements regarding NetBooster’s management intent, belief or current expectations with respect to NetBooster’s businesses and operations, market conditions, results of operation and financial condition, specific provisions and risk management practices. These statements are based on the current expectations and assumptions of NetBooster’s management and they are, therefore, subject to risks and uncertainties. Many factors can impact NetBooster’s results and performance, thus forecasts and hypothetical examples are subject to uncertainty and contingencies outside NetBooster’s control. Results and performance can be materially different from any future results or performance that may be expressed or implied by the forward looking statements contained in this press release. NetBooster does not undertake to implement any of the actions and operations that may be described in the forward looking statements. Moreover, we remind you that past performance is not a reliable indication of future performance.
This press release, including forecast financial information, should not be considered as advice or recommendation to investors or potential investors in relation to acquiring, selling or transfer by any means NetBooster’s securities. Before acting on any information included into this presentation, one should consider the appropriateness of the information, any relevant offer document and especially should seek for independent financial advice. It is reminded that all securities involve financial risks.

 

About NetBooster Group | www.netbooster.com

NetBooster is a leading independent European agency in digital performance marketing that makes its comprehensive expertise of digital marketing available to its clients to achieve the best possible performance for their investments. The agency invests in technology and covers the entire chain of online marketing through its European network: search engine optimisation and marketing, data and analytics (DnA), GroundControl Technology, display, affiliation, online media, creation, eCRM and social networks, with a recognised expertise in tomorrow’s digital marketing (Social Media, Video, Ad Exchange, etc.).  Shares in NetBooster are traded on the NYSE Alternext Paris.

 

Financial Communication 
Alexia Cassini (Group Communication Manager)
NetBooster S.A.
Tel. 00 33 (0)1 40 40 27 00
acassini@netbooster.com

Press Contact
ALIZE RP
Caroline Carmagnol / Sophie Colin
Tel. 00 33 (0)1 44 54 36 66
netbooster@alizerp.com